CashCo Financial nets 26% increase in approved loans with Feathery

Overview

CashCo Financial is a Canadian-based financial services company that provides a range of alternative lending and banking solutions. Our partnership began in 2024.

Challenge

CashCo previously had separate in-person and online loan applications that were difficult to reconcile. This limited the rate at which they could approve new loans and was time-intensive for internal staff.

Before CashCo’s partnership with Feathery, they had completely separate loan origination experiences for in-person and digital applications. They wanted to create a seamlessly unified experience for loan origination, but they recognized that building in-house would be too expensive and other tools on the market were restrictive in the experiences they allowed customers to build.

Solution

Unified Loan Application & Origination Workflows

CashCo integrated their in-branch and online loan application & origination workflows using Feathery’s platform. This unification significantly reduced the time staff spent managing and approving applications, allowing them to focus on more critical tasks. The seamless experience between in-branch and online applications also improved customer satisfaction by providing a consistent experience regardless of the application channel.

Integrated Technology Stack

Feathery’s platform allowed CashCo to easily integrate essential tools into their loan origination workflows:

• LoanPro: For managing the approved loan.
• Flinks: For securely pulling bank information.
• Oscilar: For AI-driven loan decisioning, which improved the speed and accuracy of loan approvals.
• TransUnion: For accessing credit information, allowing for comprehensive credit checks during the application process.
• Feathery: Processing IDs & bank statements for KYC

Increased Customer Conversion

By leveraging Feathery’s loan application and origination capabilities, CashCo saw a 26% increase in the number of approved loans. The platform not only enhanced the loan application process but also added new remarketing capabilities as well. These enhancements allowed CashCo to engage more effectively with potential borrowers, converting more applications into approved loans while saving hundreds of operational hours.