Overview

Sync your form data with your Practifi account, both ways.

What you need

• An active Feathery account and form
• An active Practifi account

Background

Practifi is a business management platform designed specifically for financial advisors, wealth managers, and financial service firms. It provides tools and features that help these professionals manage their client relationships, streamline operations, and drive business growth. Practifi is built on the Salesforce platform and offers a customizable CRM (Customer Relationship Management) solution tailored to the financial services industry.

Benefits

The benefits of using Practifi are particularly aligned with the needs of financial advisory and wealth management firms. Here are some of the key advantages:

1. Industry-Specific Solution

• Tailored Features: Practifi is specifically designed for the financial services industry, meaning its features and workflows are customized for the unique requirements of financial advisors and wealth management firms. This reduces the need for heavy customization compared to generic CRM platforms.

2. Enhanced Client Management

• Comprehensive Client View: Practifi centralizes all client information, including personal details, financial data, communication history, and investment profiles. This holistic view improves relationship management and enables advisors to offer more personalized services.
• Client Segmentation: Easily segment clients based on various criteria like financial status, risk tolerance, or service tiers, which aids in targeted communication and service delivery.

3. Improved Operational Efficiency

• Automation & Workflows: The platform includes pre-configured workflows that automate routine tasks such as client onboarding, compliance, and account management. This saves time and minimizes errors.
• Task Management: Task management features help staff stay on top of their responsibilities, ensuring that nothing falls through the cracks.

4. Scalability & Customization

• Salesforce Backbone: Built on Salesforce, Practifi is scalable and highly customizable, allowing firms to add modules, create custom fields, and integrate with other systems as needed.
• Modular Design: Choose from different modules and features that fit the specific needs of your business, whether you are a small firm or a large enterprise.

5. Regulatory Compliance

• Compliance Tracking: Practifi includes tools to monitor and manage compliance requirements, track compliance-related tasks, and keep records for audit purposes, making it easier to adhere to regulatory standards.
• Audit Trails: It provides a history of client interactions and document management, essential for compliance audits.

6. Data Security & Privacy

• Robust Security Features: Practifi benefits from Salesforce’s robust security infrastructure, ensuring client data is stored securely with encryption, access controls, and privacy compliance.
• Data Privacy Compliance: The platform supports compliance with data privacy regulations like GDPR and CCPA.

7. Advanced Reporting & Analytics

• Real-Time Dashboards: Provides real-time insights and dashboards to track key performance metrics, such as AUM (Assets Under Management), client growth, and advisor productivity.
• Custom Reports: Generate custom reports to analyze client behavior, financial performance, and business operations, enabling data-driven decision-making.

8. Seamless Integrations

• Third-Party Integrations: Integrates seamlessly with a variety of third-party tools such as custodial platforms, portfolio management software, and financial planning tools, ensuring a smooth and connected experience.
• Data Import/Export: Easily import and export data to and from other systems, making data migration and integration painless.

9. Improved Client Experience

• Client Portals: Practifi’s client portal feature allows clients to access their financial information, documents, and interact with their advisor, enhancing transparency and trust.
• Personalized Communication: Advisors can send personalized communications based on client preferences, enhancing engagement and client satisfaction.

10. Scalable for Growth

• As a cloud-based solution, Practifi can support firms of all sizes, from small practices to large financial enterprises, making it a good fit for businesses looking to scale without changing platforms.

These benefits make Practifi a strong choice for financial service firms seeking to streamline operations, improve client relationships, and maintain compliance.