Overview

Connect Feathery to Freshmarketer to automatically create Freshmarketer leads from your collected form data. You may set up multiple Freshmarketer actions at once.

What you need

• An active Feathery account and form
• An active Freshmarketer account

Background

Freshmarketer, part of the Freshworks suite, is a comprehensive marketing automation and CRM platform designed to help businesses enhance their marketing efforts and manage customer relationships more effectively.

Key Features of Freshmarketer:

1. Marketing Automation:
   • Campaigns: Create and automate marketing campaigns across email, SMS, and web channels.
   • Workflows: Set up automated workflows for lead nurturing, customer engagement, and follow-up.
2. Email Marketing:
   • Templates and Design: Use customizable templates and a drag-and-drop editor to design professional email campaigns.
   • Segmentation: Target specific customer segments based on behavior, preferences, and demographics.
3. Lead Management:
   • Capture Leads: Collect leads from various sources, including forms, landing pages, and social media.
   • Lead Scoring: Score and prioritize leads based on their interactions and engagement levels.
4. CRM Integration:
   • Unified View: Integrate with Freshworks CRM to maintain a unified view of customer interactions and sales activities.
   • Data Sync: Keep customer data synchronized across marketing and sales platforms.
5. Analytics and Reporting:
   • Performance Metrics: Track the performance of marketing campaigns, email open rates, click-through rates, and more.
   • Insights: Generate reports and dashboards to gain insights into marketing effectiveness and ROI.
6. Customer Engagement:
   • Personalization: Personalize communication with customers based on their behavior and preferences.
   • Surveys and Feedback: Collect customer feedback and conduct surveys to understand customer satisfaction.
7. Landing Pages and Forms:
   • Design and Publish: Create and publish landing pages and forms to capture leads and drive conversions.
   • Integration: Integrate landing pages with email campaigns and workflows.
8. A/B Testing:
   • Test Variations: Run A/B tests on email campaigns and landing pages to optimize performance and improve conversion rates.
9. Social Media Integration:
   • Engagement: Manage and track social media interactions and integrate social media channels into marketing campaigns.

Common Use Cases for Freshmarketer:

• Email Marketing: Automate and personalize email campaigns for lead nurturing and customer engagement.
• Lead Management: Capture and score leads, and automate follow-ups with workflows.
• Marketing Automation: Set up automated workflows and triggers for various marketing tasks.
• Analytics and Reporting: Track campaign performance and measure ROI with detailed reports.
• A/B Testing: Optimize marketing efforts by testing different variations of emails and landing pages.