Product management is a vital component of any successful business.
And, in this modern era, there are many tools available for product teams to measure and optimize their efforts.
In this article, we’ll explore the best product tools available, including:
- Heap
- Woopra
- Mixpanel
- Amplitude
- June
- Pendo
- Fullstory
- UXCam
- Google Analytics
- Hotjar
- LogRocket
- Glassbox
Without further ado, let’s jump in.
1. Heap
Heap is an analytics platform that allows businesses to track customer behavior without having to write any code.
Heap key features
- Auto-capture of user behavior
- Retroactive tracking
- User segmentation
Heap pros
- Easy to set up and use
- Retroactive tracking of user behavior
- No code required
Heap cons
- Limited customization options
- Limited integrations with other tools
- Expensive for larger businesses
Heap pricing
- Free for up to 10,000 sessions/mo
- Custom pricing for scale-ups and enterprises
2. Woopra
Woopra is an analytics platform that allows businesses to track customer behavior across multiple channels and devices.
Woopra key features
- Cross-device and cross-channel tracking
- Customer journey analysis
- Real-time analytics
Woopra pros
- Easy to set up and use
- Detailed customer profiles
- Real-time tracking
Woopra cons
- Too sophisticated for smaller businesses
- Expensive for larger businesses
Woopra pricing
- Free for up to 500,000 actions per month and 90-day data retention
- $999/mo includes up to 5,000,000 actions/mo and 2-year data retention
- Custom pricing for larger businesses
3. Mixpanel
Mixpanel is an analytics platform that allows businesses to track user behavior and engagement.
Mixpanel key features
- User behavior tracking
- Funnel analysis
- A/B testing
Mixpanel pros
- Easy to set up and use
- Powerful analysis and reporting
- A/B testing capabilities
Mixpanel cons
- Expensive for larger businesses
- Limited customization options
- Limited integrations with other tools
Mixpanel pricing
- Free for up to 2,000,000 events/mo and unlimited collaborators
- $20/mo for up to 100,000,000 events/mo and unlimited saved reports
- Custom pricing for large teams and enterprises
4. Amplitude
Amplitude is an analytics platform that allows businesses to track user behavior and measure the impact of their product changes.
Amplitude key features
- User behavior tracking
- Impact analysis
- Custom event tracking
Amplitude pros
- Easy to set up and use
- Powerful analysis and reporting
- Custom event tracking
Amplitude cons
- Expensive for larger businesses
- Limited customization options
- Limited integrations with other tools
Amplitude pricing
- Free for up to 100,000 monthly tracked users and unlimited events
- Custom pricing for growing businesses and enterprises
5. June
June is an up-and-coming product analytics software built for B2B SaaS. They have recently gained traction within the startup company for offering auto-generated reports and company-level analytics.
June key features
- Data collection from various sources
- Data routing to different tools
- Data privacy and security
June pros
- Easy to set up and use
- Integrates with hundreds of tools
- Strong data privacy features
June cons
- Can be expensive for larger businesses
- Limited features for analysis and reporting
- Limited customization options
June pricing
- Free for up to 1,000 tracked users/mo plus unlimited seats
- $149/mo includes up to 2,000 tracked user/mo and company-level analytics
- Custom pricing for larger teams and orgs
6. Pendo
Pendo is a product analytics platform that allows businesses to measure user engagement and track product usage.
Pendo key features
- User engagement tracking
- In-app messaging
- Product usage tracking
Pendo pros
- Easy to set up and use
- Powerful analysis and reporting
- In-app messaging capabilities
Pendo cons
- Expensive for larger businesses
- Limited customization options
- Limited integrations with other tools
Pendo pricing
- Free for up to 500 monthly active users with 1-year data retention
- $7,000/year for up to 2,000 monthly active users with 2-year data retention
7. FullStory
Fullstory is a customer experience analytics platform that allows businesses to track user behavior and identify opportunities for optimization in the user experience.
FullStory key features
- Session replay
- Heatmaps and clickmaps
- Conversion funnels
FullStory pros
- Powerful analysis and reporting
- Session replay for detailed understanding of user behavior
- User-friendly interface
FullStory cons
- Limited customization options
- Limited integrations with other tools
- Expensive for larger businesses
FullStory pricing
- Free for up to 1,000 sessions per month and 1-month of session replay retention
- Custom pricing for mid-market and enterprise businesses
8. UXCam
UXCam is a user experience analytics platform that allows businesses to gain insight into how users interact with their products.
UXCam key features
- Session replay
- Heatmaps and clickmaps
- User feedback collection
UXCam pros
- Powerful analysis and reporting
- Session replay for detailed understanding of user behavior
- User feedback collection for insights from users
UXCam cons
- Limited customization options
- Limited integrations with other tools
- Expensive for larger businesses
UXCam pricing
- Free for up to 10,000 monthly sessions
- Custom pricing for up to 100,000 monthly sessions and more
9. Google Analytics
Google Analytics is a web analytics platform that allows businesses to track website traffic and behavior.
Google Analytics key features
- Website traffic analysis
- User behavior tracking
- Conversion tracking
Google Analytics pros
- Free to use
- Wide range of features for analysis and reporting
- Integrates with many other tools
Google Analytics cons
- Limited customization options
- Limited data privacy and security features
- Can be overwhelming for beginners
Google Analytics pricing
- Free to use
- Custom pricing for Google Analytics 360 (quoted up to $150,000/yr)
10. Hotjar
Hotjar is a user experience analytics platform that allows businesses to gain insight into how users interact with their products.
Hotjar key features
- Session replay
- Heatmaps and clickmaps
Hotjar pros
- Powerful analysis and reporting
- Session replay for detailed understanding of user behavior
- User feedback collection for insights from users
Hotjar cons
- Limited customization options
- Limited integrations with other tools
- Expensive for larger businesses
Hotjar pricing
- Free for up to 35 daily sessions
- $32/mo for up to 100 daily sessions
- $80/mo for up to 500 daily sessions
- $171/mo for up to 500 daily sessions with all features and priority support
- Custom pricing plans for enterprises
11. LogRocket
LogRocket is a product analytics platform that allows businesses to track user behavior and identify errors or bugs.
LogRocket key features
- Session replay
- Error tracking
- Performance monitoring
LogRocket pros
- Powerful analysis and reporting
- Session replay for detailed understanding of user behavior
- Error tracking for identifying bugs
LogRocket cons
- Limited customization options
- Limited integrations with other tools
- Expensive for larger businesses
LogRocket pricing
- Free for up to 1,000 sessions/mo with 1-month data retention
- $99/mo including up to 10,000 sessions/mo with 1-month data retention
- $550/mo including up to 25,000 sessions/mo with detailed product analytics
- Custom pricing for enterprises
12. Glassbox
Glassbox is a digital customer experience platform that delivers insights that fuel customer growth and loyalty.
Glassbox key features
- Interactive product tours
- Onboarding and training materials
- Analytics and reporting
Glassbox pros
- Easy to create and use interactive product guides
- Powerful analytics and reporting
- Improves user adoption and retention
Glassbox cons
- Limited customization options
- Limited integrations with other tools
- Expensive for larger businesses
Glassbox pricing
- Free trial available by contacting support
- $10,000/year for up to 50,000 sessions/mo
- Custom pricing for large enterprises
Conclusion
In conclusion, there are many product tools available for businesses to measure and optimize their efforts.
Each tool has its strengths and weaknesses, so it’s important to choose the one that best suits your business needs.
Whether you’re looking for customer data platforms, analytics platforms, or user onboarding and training platforms, there is a tool out there for you.
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